The ultimate customer, a major golf club manufacturer, urgently needed a completely new display system including an injection molded golf club holder clip for a national sales campaign in conjunction with a sales meeting and industry show in Florida where golf industry manufacturers introduce their products. First contact came to the plastic injection molding company in mid-November 2006. The design engineer was given eight weeks to complete the project of updating the design of the holder and producing production injection mold tooling. Since the project had an abbreviated timeline and needed two iterations to create the correct fit, quick turn-around was imperative. "Our customer and supplier truly put everything on the line contracting us (and hence GKS) to do this clip. Without it, the rollout of their entire 2007 multi-million dollar campaign would have been compromised," said the engineer of the project. "Failure was not an option here!"

The complex molded plastic part for the golf club holder was needed for displaying a new line of drivers. The new part was similar to a previous one, but with some modifications. The holder would have to accommodate the new clubs while still working for the older woods and irons, in other words, a universal club holder. The multifaceted project required a 4-cavity mold and had complicated, irregular geometry with an extremely short roll-out timeframe.

The complete golf club display system was being made by a sheet metal supplier, who sent the original part to the injection molding company with a description of the necessary modifications. The company sculpted a mock-up with modeling clay to design the shape of the new part. At this point, they needed to rapidly produce a prototype to test if the part would function correctly before manufacturing over 200,000 copies.

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Plastic Injection Molding

Plastic Injection Molding